Reading test 7
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READING PASSAGE 1
You should spend about 20 minutes on Questions 1–13, which are based on Reading Passage 1 below.
The Pearl
A. Long known as the “Queen of Gems”, pearls possess a history and allure far beyond what today’s wearer may recognize. Throughout much of recorded history, a natural pearl necklace comprised of matched spheres was a treasure of almost incomparable value, in fact the most expensive jewelry in the world. Before the creation of cultured pearls in the early 1900s, natural pearls were so rare and expensive that they were reserved almost exclusively for the noble and very rich. The ancient Egyptians were particularly fond of their pearls. Many Egyptian leaders treasured pearls so much that they were often buried along with their cherished pearl collection. In the Orient and Persian Empire, pearls were ground into costly powders to cure anything from heart disease to epilepsy, with possible aphrodisiac uses as well. China’s long recorded history also provides ample evidence of the importance of pearls.
B. Pearls usually fall into three categories—natural pearls, cultured pearls and simulated pearls. A natural pearl forms when an irritant, such as a piece of sand, works its way into a particular species of oyster, mussel, or clam. As a defense mechanism, the mollusk secretes a fluid to coat the irritant. Layer upon layer of this coating is deposited on the irritant until a lustrous pearl is formed. A cultured pearl undergoes the same process. The only difference between natural pearls and cultured pearls is that the irritant is a surgically implanted bead or piece of shell called Mother of Pearl. Often, these shells are ground oyster shells that are worth significant amounts of money in their own right as irritant-catalysts for quality pearls. The resulting core is much larger than in a natural pearl. Imitation pearls are a different story altogether. In most cases, a glass bead is dipped into a solution made from fish scales. This coating is thin and may eventually wear off. One can usually tell an imitation by biting on it. The island of Mallorca in Spain is known for its imitation pearl industry.
C. Regardless of the method used to acquire a pearl, the process usually takes several years. Mussels must reach a mature age, which can take up to 3 years, and then be implanted or naturally receive an irritant. Once the irritant is in place, it can take up to another 3 years for the pearl to reach its full size. Often, the irritant may be rejected, the pearl will be terrifically misshapen, or the oyster may simply die from disease or countless other complications. By the end of a 5 to 10 year cycle, only 50% of the oysters will have survived. And of the pearls produced, only approximately 5% are of a quality substantial enough for top jewelry makers.
D. How can untrained eyes determine a pearl’s worth? Luster and size are generally considered the two main factors to look for. Luster for instance, depends on the fineness and evenness of the layers. The deeper the glow, the more perfect the shape and surface, the more valuable they are. Size on the other hand, has to do with the age of the oyster that created the pearl (the more mature oysters produce larger pearls) and the location in which the pearl was cultured. The South Sea waters of Australia tend to produce the larger pearls; probably because the water along the coast line is supplied with rich nutrients from the ocean floor. Also, the type of mussel being common to the area seems to possess a predilection for producing comparatively large pearls.
E. In general, cultured pearls are less valuable than natural pearls, whereas imitation pearls almost have no value. One way that jewelers can determine whether a pearl is cultured or natural is to have a gem lab perform an X-ray of the pearl. If the X-ray reveals a nucleus, the pearl is likely a bead nucleated saltwater pearl. If no nucleus is present, but irregular and small dark inner spots indicating a cavity are visible, combined with concentric rings of organic substance, the pearl is likely a cultured freshwater. Among cultured pearls, Akoya pearls from Japan are some of the most lustrous. Although imitation pearls look the part, they do not have the same weight or smoothness as real pearls, and their luster will also dim greatly.
F. Historically, the world’s best pearls came from the Persian Gulf, especially around what is now Bahrain. The pearls of the Persian Gulf were naturally created and collected by breath-hold divers. Unfortunately, the natural pearl industry of the Persian Gulf ended abruptly in the early 1930’s with the discovery of large deposits of oil. The water pollution resulting from spilled oil and indiscriminate over-fishing of oysters essentially ruined the pristine waters of the Gulf once producing pearls. Still, Bahrain remains one of the foremost trading centers for high quality pearls. In fact, cultured pearls are banned from the Bahrain pearl market, in an effort to preserve the location’s heritage. Nowadays, the largest stock of natural pearls probably resides in India. Ironically, much of India’s stock of natural pearls came originally from Bahrain. Unlike Bahrain, which has essentially lost its pearl resource, traditional pearl fishing is still practiced on a small scale in India.
G. Pearls also come in many colours. The most popular colours are white, cream, and pink. Silver, black, and gold are also gaining increasing interest. In fact, a deep lustrous black pearl is one of the rarest finds in the pearling industry, usually only being found in the South Sea near Australia. Thus, they can be one of the more costly items. Nowadays, pearls predominately come from Japan, Australia, Indonesia, Myanmar, China, India, the Philippines, and Tahiti. Japan, however, controls roughly 80% of the world pearl market, with Australia and China coming in second and third, respectively.
— This is the end of Passage 1 —
READING PASSAGE 2
You should spend about 20 minutes on Questions 14–26, which are based on Reading Passage 2 below
The contribution of language to business
People say that business is all about relationships, but the truth is that business is really all about language communication. Languages make either a direct or indirect contribution to business and industry—from acquiring and retaining customers to improving employee engagement and performance. At the most fundamental level, business cannot happen without communication. This is even more true in the era of globalization. As geographic borders become porous and the world flattens, effective communication with customers, employees, partners, suppliers, and other stakeholders across the globe becomes essential to successfully running a company.
There is no universal agreement on how significant the language factor is; nor the degree of language proficiency in contribution to the success of business and industry. In large modern enterprises, people have the unique experience of working with thousands of organizations across different industries and sectors that are tackling this very problem. Companies adjust to these demographic, cultural, and economic trends and proactively build workforces with the skills and capabilities needed to grow and thrive in this multicultural and international economy. Although the combination of business functions and processes impacted by improved communication may vary from company to company, language skills consistently deliver tangible business value and results for organizations that invest in language training.
Although English is dominant for international transactions, many business people also think and deal in scores of languages. Companies that operate solely in English will miss opportunities to capitalize on the explosive growth in developing and untapped markets at home and abroad. These companies also run the risk of misunderstandings with customers, and with members of an increasingly global workforce. Moreover, travellers on business need to have different levels of language proficiency. On a basic level, they are able to use the language at the airport and to check in at the hotel. Besides, they need a high language proficiency to deal with workers at their offshore factories.
One of the biggest business advantages of a workforce that can effectively communicate in more than one language is the ability to reach new markets—both at home and abroad. On the domestic side, for example, the U.S. has become even more of a melting pot than in the past, with minorities accounting for a greater proportion of the total population. Accordingly, in domestic venues, the consumer contacts and service activities also ask for workers with good skills of different languages, such as at restaurants or in duty-free stores.
The language proficiency needed to hold a conversation is quite different from that needed for negotiating. Receptionists and telephonists are the first point of contact between firms. The language proficiency they need is to gather basic factual information. Yet negotiating well in another language is one of the most difficult skills, especially nowadays when it is often done at a distance by videoconference, teleconference or email. It is also one of the most important things to do well, with usually a clear financial penalty for doing it badly. To really master the negotiating skill, negotiators need a thorough understanding of the very many phrases they might hear during a negotiation and an ability to show fine shades in meaning in their own contributions. Similar to negotiating, certain occupations like shipping, also require unbroken and detailed communication between officials.
When it comes to negotiation, the interpreters and translators are needed. Interpreters and translators aid communication by converting messages or text from one language into another language. Although some people do both, interpreting and translating are different professions: interpreters work with spoken communication, and translators work with written communication. The selection of interpreters and translators is critical. Both the loyalty and accuracy of the interpreters and translators must be put at the top of agenda. Thus, loyalty to the speaker and the original appears to be a hallmark of professionals more so than of amateurs.
Who can judge the performance of the interpreters? A person with language proficiency is needed in the negotiating team to check on the interpreters, guaranteeing the quality and accuracy of the interpretation. Listeners are presumably listening only to the output and as such not aware of the structure of the source speech. Only an experienced expert will understand the constraints of any given situation and be in a position to judge. Only she (or he) can assess just how the speed, density and complexity of the speech will affect interpretation in any particular language combination. And even this task is not easy: interpreters are trained to listen and speak at the same time, not to listen to two different audio streams. Therefore, the check-on is best accomplished by those trained to teach or with enough experience to have mastered this skill.
Businesses may ask help from local consultants who are responsible for hiring local workers or train company managers to deal with local consumers. That was the case with CommScope, a multibillion dollar telecom equipment manufacturer with customers, employees, and partners in 18 countries across the world. In the wake of these transactions, the company began offering Jacqueline K. Crofton, a local resident, language training to key employees and executives. The goal of the training was not to make employees fluent in the new language, as much as to give them a degree of functional proficiency. “In order to advance well in new markets and with new customers, we had to be able to at least understand and communicate at a basic level, even with the use of interpreters,” says David Hartsoe, manager of CommScope’s Global Learning Center. In the long run, effective communication will definitely help their employees stay positive and productive.
— This is the end of Passage 2 —
READING PASSAGE 3
You should spend about 20 minutes on Questions 27–40, which are based on Reading Passage 3 below.
Agricultural Tourism
A. Agricultural tourism is a worldwide trend which offers city dwellers a chance to escape urban concrete and re-discover their rural roots. In addition, visiting farmers, agronomists and other agricultural experts can evaluate worldwide developments in agriculture, which have been greatly influenced by modern technology. Agriculture and tourism—two of Wisconsin’s most important industries—are teaming up in southwestern Wisconsin. A pilot project has found that tourists, rural communities, and some farmers could benefit from stronger efforts to promote and market agricultural tourism there. More than one-half of those surveyed responded favourably to a proposed tour, saying they would be interested in participating in some types of agricultural tour in southwestern Wisconsin.
B. In 1990, agricultural tourism project members surveyed 290 visitors to the annual Monroe Cheese Festival and 164 visitors to the Picnic on the Farm, a one-time event held in Platteville in conjunction with the Chicago Bears summer training camp. Survey respondents reported that they would prefer to visit cheese factories, sausage processing plants, dairy farms, and historical farm sites, as well as enjoy an old-fashioned picnic dinner. The study also found strong interest in visiting specialty farms (strawberries, cranberries, poultry, etc.). More than 75 percent of the Cheese Day visitors planned ahead for the trip, with 37 percent planning at least two months in advance. More than 40 percent of the visitors came to Monroe for two- or three-day visits. Many stopped at other communities on their way to Cheese Days. Visitors at both events indicated that they were there to enjoy themselves and were willing to spend money on food and arts and crafts. They also wanted the opportunity to experience the “country” while there.
C. The study found that planning around existing events should take into account what brought visitors to the area and provide additional attractions that will appeal to them. For example, visitors to Cheese Days said they were on a holiday and appeared to be more open to various tour proposals. Picnic visitors came specifically to see the Chicago Bears practice. They showed less interest in a proposed agricultural tour than Cheese Day visitors, but more interest in a picnic dinner. (The table below results from the 1990 survey of Monroe Cheese Days and Picnic on the Farm visitors and shows how the visitors would rank various activities in the proposed tour.
D. Agricultural tourism can serve to educate urban tourists about the problems and challenges facing farmers, says Andy Lewis, Grant county community development agent. While agriculture is vital to Wisconsin, more and more urban folk are becoming isolated from the industry. In fact, Lewis notes, farmers are just as interested in the educational aspects of agricultural tours as they are in any financial returns. “Farmers feel that urban consumers are out of touch with farming,” Lewis says. “If tourists can be educated on issues that concern farmers, those visits could lead to policies more favourable to agriculture.” Animal rights and the environment are examples of two issues that concern both urban consumers and farmers. Farm tours could help consumers get the farmer’s perspective on these issues, Lewis notes.
E. Several Wisconsin farms already offer some types of learning experience for tourists. However, most agricultural tourism enterprises currently market their businesses independently, leading to a lack of a concerted effort to promote agricultural tourism as an industry. Lewis is conducting the study with Jean Murphy, assistant community development agent. Other participants include UW-Platteville Agricultural Economist Bob Acton, the Center for Integrated Agricultural Systems, UW- Extension Recreation Resources Center, the Wisconsin Rural Development Center, and Hidden Valleys, a Southwestern Wisconsin regional tourism organization.
F. This past fall, Murphy organized several workshops with some Green and Grant County farmers, local business leaders, and motor coach tour operators to discuss how best to organize and put on farm tours. Committees were formed to look at the following: tour site evaluations, inventory of the area’s resources, tour marketing, and familiarization of tours. The fourth committee is organizing tours for people such as tour bus guides and local reporters to help better educate them about agricultural tourism. Green County farmers already have experience hosting visitors during the annual Monroe Cheese Days. Green county Tourism Director Larry Lindgren says these farmers are set to go ahead with more formal agricultural tours next year. The tours will combine a farm visit with a visit to a local cheese factory and a picnic lunch.
G. Another farm interested in hosting an organized tour is Sinsinawa, a 200-acre Grant County farm devoted to sustainable agriculture and run by the Dominican Sisters. Education plays a major role at the farm, which has an orchard, dairy and beef cows, and hogs. Farm tours could be combined with other activities in the area such as trips to the Mississippi River and/or visits to historical towns or landmarks, Lewis says. The project will help expose farmers to the tourism industry and farm vacations as a way to possibly supplement incomes, he adds. While farm families probably wouldn’t make a lot of money through farm tours, they would be compensated for their time, says Lewis. Farmers could earn additional income through the sale of farm products, crafts, and recreational activities.
— This is the end of Passage 3 —
